Research on How the Consistent and Contradictory Online Reviews Affect Consumer Information Adoption——Based on the Mediating Effects of Perceived Usefulness and the Moderating Effects of Self-efficacy

Wang Jun, Zhou Shuling

Library and Information Service ›› 2016, Vol. 60 ›› Issue (22) : 94-101.

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Library and Information Service
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Library and Information Service ›› 2016, Vol. 60 ›› Issue (22) : 94-101. DOI: 10.13266/j.issn.0252-3116.2016.22.014

Research on How the Consistent and Contradictory Online Reviews Affect Consumer Information Adoption——Based on the Mediating Effects of Perceived Usefulness and the Moderating Effects of Self-efficacy

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2016, 60(22): 94-101 https://doi.org/10.13266/j.issn.0252-3116.2016.22.014

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