Research on the Customer Churn Behavior Model and Its Influencing Factors of WeChat Public Platform in University Libraries

Guo Shunli, Zhang Xiangxian, Xiang Mengmeng

Library and Information Service ›› 2017, Vol. 61 ›› Issue (2) : 57-66.

Library and Information Service
Library and Information Service ›› 2017, Vol. 61 ›› Issue (2) : 57-66. DOI: 10.13266/j.issn.0252-3116.2017.02.007

Research on the Customer Churn Behavior Model and Its Influencing Factors of WeChat Public Platform in University Libraries

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2017, 61(2): 57-66 https://doi.org/10.13266/j.issn.0252-3116.2017.02.007

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