Innovating the Mode of Urban Reading and Promotion with Brand Operation——A Case Study of “Scholarly China·Beijing Reading Festival”

Si Xinli

Library and Information Service ›› 2017, Vol. 61 ›› Issue (14) : 85-93.

Library and Information Service
Library and Information Service ›› 2017, Vol. 61 ›› Issue (14) : 85-93. DOI: 10.13266/j.issn.0252-3116.2017.14.012

Innovating the Mode of Urban Reading and Promotion with Brand Operation——A Case Study of “Scholarly China·Beijing Reading Festival”

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2017, 61(14): 85-93 https://doi.org/10.13266/j.issn.0252-3116.2017.14.012

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