The Effect of Electronic Word-of-Mouth on Consumer's Book Purchase Intention

Yang Hua, Sun Baofeng, Lin Tianxue, Qi Ying, Gu Haixia

Library and Information Service ›› 2018, Vol. 62 ›› Issue (2) : 117-126.

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Library and Information Service
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Library and Information Service ›› 2018, Vol. 62 ›› Issue (2) : 117-126. DOI: 10.13266/j.issn.0252-3116.2018.02.016

The Effect of Electronic Word-of-Mouth on Consumer's Book Purchase Intention

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2018, 62(2): 117-126 https://doi.org/10.13266/j.issn.0252-3116.2018.02.016

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