Practice and Exploration of Experiential Marketing on Library Mascot: Taking Jinling Library as Example

Zhou Yingge, Wang Bei, Yang Zheng

Library and Information Service ›› 2021, Vol. 65 ›› Issue (14) : 74-81.

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Library and Information Service
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Library and Information Service ›› 2021, Vol. 65 ›› Issue (14) : 74-81. DOI: 10.13266/j.issn.0252-3116.2021.14.009
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Practice and Exploration of Experiential Marketing on Library Mascot: Taking Jinling Library as Example

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 65(14): 74-81 https://doi.org/10.13266/j.issn.0252-3116.2021.14.009

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