A Study on the Effects of Positive and Negative Online Reviews on Consumers’ Initial Trust in C2C Vendors

Shan Chu Lu Yaobin

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Library and Information Service ›› 2010, Vol. 54 ›› Issue (12) : 136-140.

A Study on the Effects of Positive and Negative Online Reviews on Consumers’ Initial Trust in C2C Vendors

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2010, 54(12): 136-140

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