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Investigation and Analysis on Marketing Practice of Sub-provincial Public Libraries
Received date: 2012-11-14
Revised date: 2013-01-19
Online published: 2013-02-20
With the development of public library case, the public library should change its stereotype, introduce the user-oriented marketing idea to gain users’ trust and support to reflect its social value. This paper investigates the marketing practice of sub-provincial public libraries with the related theory of marketing by the methods of document inquisition and questionnaire. Finally, according to the statistical and analytical data, it makes some advices to current promotion work of Chinese public library.
Key words： public library; marketing; questionnaire; marketing practice
Zhou Yulin . Investigation and Analysis on Marketing Practice of Sub-provincial Public Libraries[J]. Library and Information Service, 2013 , 57(04) : 73 -78 . DOI: 10.7536/j.issn.0252-3116.2013.04.013
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