Research on Mobile Knowledge Learning Based on User Perceived Value

  • Yu Bo
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  • College of Economics and Management, Southwest University of Science and Technology, Mianyang 621010

Received date: 2013-01-14

  Revised date: 2013-03-20

  Online published: 2013-04-20

Abstract

User perceived value(UPV)is an important part of the experience of consumer research. The concept of mobile learning was firstly defined. From the key mobile internet service type, this paper studied the way and the model of user knowledge learning in the mobile service, then introduced the UPV concept and its influence factors on user learning in the positive and negative dimensions, finally summed up the significance of the UPV to foster the willingness of continued learning.

Cite this article

Yu Bo . Research on Mobile Knowledge Learning Based on User Perceived Value[J]. Library and Information Service, 2013 , (08) : 104 -108,103 . DOI: 10.7536/j.issn.0252-3116.2013.08.019

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