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The Motivation Research of Micro-blogging User-generated Content
Received date: 2013-04-15
Revised date: 2013-05-05
Online published: 2013-05-20
In the process of Web2.0 advancing to Web3.0 with a high speed, the Micro blogging has gathered a large number of users with its fragmented, mobile, real-time and social low-cost production method. The paper extracts three levels of motivation that may affect the Micro blogging user-generated content and builds the model on the basis of the literature analysis and in-depth interviews. The data sample of the survey is analyzed by SPSS software. And the underlying assumptions are verified when the model is measured and corrected by LISREL. This study provides theoretical basis of explaining the internal driving laws of the Micro blogging user-generated content behavior, monitoring network public opinion. Finally, the paper provides useful references to help service providers to develop "user-centric" products and services, which is really useful to guide a sound development of the micro blogging.
Liu Yao , Lang Yujie , Li Ling . The Motivation Research of Micro-blogging User-generated Content[J]. Library and Information Service, 2013 , 57(10) : 51 -57 . DOI: 10.7536/j.issn.0252-3116.2013.10.008
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