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Empirical Study on the Impact of Competitive Environment Scanning on Corporate Competitive Advantage
Received date: 2013-05-06
Revised date: 2013-05-20
Online published: 2013-06-05
Based on building the conceptual model of the impact of competitive environment scanning on corporate competitive advantage, the paper has collected 189 valid questionnaires mainly sampled on the electronic information industry enterprises, and utilizes PLS (partial least squares) structural equation model to verify the relationship between the research model and the hypothesis. Through empirical analysis, this paper further discusses how corporate managers in China can effectively carry out environment scanning of the industry to maintain the competitive advantage. Finally, this paper draws the conclusions that "the manager's attitude has significant impact on the management scanning" and "competitive environment scanning has significantly positive impact on the establishment of competitive advantage for a company", providing inspiration and ideas for the development of China's enterprises to gain competitive advantage from managers' perspective.
Zhong Chen . Empirical Study on the Impact of Competitive Environment Scanning on Corporate Competitive Advantage[J]. Library and Information Service, 2013 , 57(11) : 100 -105 . DOI: 10.7536/j.issn.0252-3116.2013.11.019
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