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The Case Study on the Evolution of Public Opinion Based on MicroBlog-spread
Received date: 2013-04-24
Revised date: 2013-07-15
Online published: 2013-08-05
This paper analyzed the function mechanism of microblog-spread taking "Sanya events about overcharging the tourists" as an example with the help of social physics methods of convex mirror and resonance. And then, the authors discussed the evolution model of public opinion of the special case, which includes three phases of "occurrence→development→involuting", under the impacting of microblog-spread. Finally, the authors explored the facilitating factors of public opinion evolution through the analysis by the platform of "www.weibo reach.com" and the quantitative methods. And the facilitating factors are as follows: the facts covered-up by the supervisors promote the negative situation of net users' emotion; the public opinion leader got involved becomes the catalyst which results in generation and fermentation of the public opinion; and the agenda settings inappropriately makes the administrators miss the opportunity of resolving the public opinion.
Fu Hong , Tian Li . The Case Study on the Evolution of Public Opinion Based on MicroBlog-spread[J]. Library and Information Service, 2013 , 57(15) : 34 -38,95 . DOI: 10.7536/j.issn.0252-3116.2013.15.005
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