This paper constructs the action mechanism model of the information on customers in the network environment. Then it analyzes the information constitutes and the influence of different information on customer value perception, including expecting value, perceived value, experience value, decisive value, feedback value and net Value. The study shows that true and complete real quality information and symbolic quality information about the products, abundant credit information and service information, comprehensive payment, logistic information and multi-channel information feedback platforms, may help to improve customer value perception.
Wang Jun
,
Xu Minjuan
. Study on the Action Mechanism of Internet Information on Customer Value Perception[J]. Library and Information Service, 2013
, 57(16)
: 94
-99,70
.
DOI: 10.7536/j.issn.0252-3116.2013.16.018
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