Reverse innovation refers to the innovation model which first launches in the emerging developing countries. After the financial crisis, it is concerned and gains success in practice. CI is an important strategic tool, adopted by emerging country enterprises to carry out reverse innovate. Under reverse innovation mode, enterprises should pay more attention to technology innovation understanding of target market, This requires CI activities move down. To be the first-launched place for the innovative products, technology forecasting, building interpersonal CI network, sustainable CI activities, strengthening anti-CI awareness are the paths for Chinese enterprises. This research can promote Chinese enterprises to become the first-movers based on competitive intelligence and seize the innovation advantages in this round.
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