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Study on Work Ethic and Strategy of Public Opinion of the Government Micro-blog in Public Crisis Event：Taking Ya’an Earthquake as an Example
Received date: 2013-11-15
Revised date: 2013-12-18
Online published: 2014-01-05
The fast development of micro-blog brings new opportunities and challenges to the public opinion in public crisis event, and carrying out the public opinion information work through government micro-blog has become the government's hot topic. In Yaan earthquake, different government micro-blogs chose different information contents, communication contexts and text forms in public opinion releasing and communicating, which shows two kinds of public opinion work ethic. Different public opinion work ethics have different communication effects, so government micro-blog should improve public opinion strategy based on audiences' needs.
Key words： public crisis event; government micro-blog; public opinion work
Xiao Fei . Study on Work Ethic and Strategy of Public Opinion of the Government Micro-blog in Public Crisis Event：Taking Ya’an Earthquake as an Example[J]. Library and Information Service, 2014 , 58(01) : 44 -47,71 . DOI: 10.13266/j.issn.0252-3116.2014.01.007
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