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An Empirical Study on Effective Factors on Chinese Children’s Choice About Reading Services in New Medium Environment
Received date: 2013-12-17
Revised date: 2014-01-16
Online published: 2014-02-05
Different from children's choice of books, this paper aims to help reading services providers to promote services and gain social recognition by analyzing effective factors on children's choice about reading services. The paper analyzes the characteristics of different reading services and children's behaviors of reading service choice by using factor analysis and questionnaire. Then a possible model of children's choice about reading services is put forward. This research shows that the direct effective factors on children's choice about reading services include the followings: family income, parents educational background, family structure, time distance of obtaining reading service, space distance of obtaining reading service, content of reading service, awareness of reading service, understanding of the function, value and characters of reading service.
Key words： children reading service; effective factors; empirical study; new medium
Wang Ping . An Empirical Study on Effective Factors on Chinese Children’s Choice About Reading Services in New Medium Environment[J]. Library and Information Service, 2014 , 58(03) : 46 -50,39 . DOI: 10.13266/j.issn.0252-3116.2014.03.007
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