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Competition and Revolution of Mobile Internet’s Business Ecosystem based on the Comparative Analysis of Apple’s App Store and China Mobile’s Monternet
Received date: 2014-03-31
Revised date: 2014-05-02
Online published: 2014-05-20
The competition of mobile internet industry has been becoming the competition of different business ecosystems. Based on the theoretical models of business ecosystem structure, sound evaluation criteria and internal enterprise's matching choices of roles and strategies, the paper finds that Apple Inc. has constructed a new mobile internet business ecosystem through App Store, implemented the backbone strategy and provided a good platform and profit-sharing mechanism, and built up the co-evolution relationship with mobile application software vendors and customers, to maintain the healthy and vitality of the whole business ecosystem. At last, the business ecosystem built by Apple Inc. replaces the old business ecosystem, such as "Monternet", and Apple Inc. wins the leadership of mobile internet industry.
Key words： mobile internet; business ecosystem; App store; co-evolution
Fan Ying , Zhou Qingshan . Competition and Revolution of Mobile Internet’s Business Ecosystem based on the Comparative Analysis of Apple’s App Store and China Mobile’s Monternet[J]. Library and Information Service, 2014 , 58(10) : 24 -28 . DOI: 10.13266/j.issn.0252-3116.2014.10.004
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