Library and Information Service >
On Mobile Internet Users’ Readers Seeking Behavior
Received date: 2014-06-18
Revised date: 2014-08-08
Online published: 2014-09-05
This paper makes an empirical analysis of Chinese mobile Internet users’ reading behavior from the perspective of readers seeking behavior. The results show the current mobile reading terminals are smart phone and tablet computer, the main mobile reading softwares are browser and client software, the main ways to access the Internet include mobile communication network and wi-fi wireless network. The main ways for users to look for mobile reading content in clude browsing, navigation, searching, social recommendation and advertising. The main mobile reading service organizations that users select are telecom operators, some well-known traditional Internet providers. Press, newspapers, magazines and other traditional publishers and libraries are also welcome. Public and academic libraries should develop and optimize the mobile reading service system, strengthen the promotion of mobile reading service, based on mobile Internet users' characteristics of readers seeking behavior.
Key words： mobile reading; mobile phone reading; mobile library; reader seeking
Mao Yihong , Hou Xue , Hu Zhenning . On Mobile Internet Users’ Readers Seeking Behavior[J]. Library and Information Service, 2014 , 58(17) : 15 -22,30 . DOI: 10.13266/j.issn.0252-3116.2014.17.002
[1] "第十一次全国国民阅读调查"成果发布[EB/OL].[2014-05-13].http://www.chuban.cc/yw/201404/t20140423_155079.html.
[2] 曾祥芹,韩雪屏.阅读学原理[M].郑州:大象出版社,2002:200-211.
[3] Wilson T D. On user studies and information needs[J].Journal of Documentation, 1981,37(1):13-15.
[4] Ellis D.The derivation of a behavioural model for information retrieval system design[D].Sheffield: University of Sheffield, 1987.
[5] Kuhthau C C. Seeking meaning: A process approach to library and information services[M].Norwood: Ablex, 1993: 17-18, 25.
[6] Choo C W, Brian D, Don T. Information seeking on the Web: An integrated model of browsing and searching[EB/OL].[2014-05-13]. http://firstmonday.org/ojs/index.php/fm/issue/view/116
[7] 曹双喜,邓小昭. 网络用户信息行为研究述略[J].情报杂志,2006(2):79-81.
/
| 〈 |
|
〉 |
