Study on Relationship Between Adolescents' Social Reading Motivation and Their Behaviors: A Case Study of Middle School Students' Reading via WeChat in Shanghai

  • Li Wu ,
  • Wu Yuehua ,
  • Liu Yu
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  • 1. School of Media & Design, Shanghai Jiaotong University, Shanghai 200240;
    2. Department of Library, Information and Archives, Shanghai University, Shanghai 200444

Received date: 2014-10-08

  Revised date: 2014-11-20

  Online published: 2014-12-05

Abstract

With the development of digital texts and social media, social reading featuring with users' interaction and sharing is increasing popular with young readers. Based on Reading via WeChat, this paper investigates 1039 students from 14 middle high schools in Shanghai and explores the relationship between their social reading motivation and behaviors. It finds that, (1) intrinsic , goals for achievement and socializing motivation all relate to adolescents' reading behaviors, however, socializing motivation relates more strongly than the others; (2)there is a moderate effect of grade and area on the relationship between socializing motivation and social reading behaviors. Specifically, adolescents' socializing motivation in senior group and urban group could predict their behaviors better than that in junior group and suburb group.

Cite this article

Li Wu , Wu Yuehua , Liu Yu . Study on Relationship Between Adolescents' Social Reading Motivation and Their Behaviors: A Case Study of Middle School Students' Reading via WeChat in Shanghai[J]. Library and Information Service, 2014 , 58(23) : 61 -68 . DOI: 10.13266/j.issn.0252-3116.2014.23.009

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