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Empirical Research of College Library Servicescape Based on Experience Perspective
Received date: 2014-10-22
Revised date: 2014-12-12
Online published: 2015-01-05
[Purpose/significance] By verifying the effects of different variables of college library servicescape on service, this paper puts forward scene optimization strategy of college library.[Method/process] Based on reefing the existing research of commercial servicescape and integrating college library characteristics, it parses the college library servicescape from external variable, general interior variable, layout and design variable, design variable and personnel variable, and analyses the effect of each variable on college library servicescape through questionnaire investigation and use the SPSS.[Result/conclusion] The five variables all have different degree influence on college library servicescape. Human variable is the most important, then layout and design variable, and the others. Integrated throughout the research results, friendliness, density of the staff, reference accessibility, others mood, service functions, Wi-Fi setting, reception, light, the degree of mute, indoor ground, and surrounding environment are the important factors. Servicescape has strong influence on the actual effect of college library service. The college library should put forward corresponding countermeasures such as enhancing the accommodation, improve the design and layout, and reducing the human negative impact, in order to improve the effect of actual service.
Key words： servicescape; college library; variable; scene optimization; countermeasure research
Yang Wenjian . Empirical Research of College Library Servicescape Based on Experience Perspective[J]. Library and Information Service, 2015 , 59(1) : 65 -72 . DOI: 10.13266/j.issn.0252-3116.2015.01.008
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