[Purpose/significance] This paper was aimed to find out problems existed in the promotion of library resources and service and suggest appropriate strategies for library promotion for reference further. [Method/process] Service promotion of 13 respective libraries was investigated through websites visit to reveal the current condition and problems of library promotion with new media technologies. Strategies for library promotions were suggested with consider of the development of new media technologies. [Result/conclusion] Three deficiencies were found among 13 libraries investigated in respect of library promotion. The service promotion for library is general lack and has not made full use of new media. The existing promotions pattern need to be improved. Based on problems above, this paper suggests that online activities based on new media should be developed in order to obtain better brand awareness. Fully utilize of new media technology and combine of varied new technologies were also efficient strategies for library service promotion.