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An Empirical Study of Factors on Information Adopting Behavior of Group Purchase Under the Mobile Environment: Based on Information Ecology Perspective
Received date: 2015-02-04
Revised date: 2015-03-14
Online published: 2015-04-05
[Result/conclusion] The network group purchase is a new form of industry appearing in the development of electronic commerce under the mobile internet environment, and research on group purchase information adopting behavior plays a positive role in promoting the movement of information consumption.[Method/process] The model of group purchase information adopting behavior under the mobile Internet environment is established from the perspective of information ecology. The applicability of the model is tested by using the questionnaire survey and the empirical research method of structure equation. [Result/conclusion] The data showed that, information man is the key factor in the model of group purchase information adopting behavior under the mobile Internet environment. Information, information technology, and information environment give a positively affect on the adopting attitude of mobile group purchase APP. Information adopting attitudes have positive impact on the information adopt behavior. This study can shed light on a better understanding of information consumer behaviors in a mobile environment to develop appropriate APP software.
Wang Xiwei , Li Jiaxing , Guo Yu , Yang Mengqing . An Empirical Study of Factors on Information Adopting Behavior of Group Purchase Under the Mobile Environment: Based on Information Ecology Perspective[J]. Library and Information Service, 2015 , 59(7) : 31 -38 . DOI: 10.13266/j.issn.0252-3116.2015.07.004
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