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A Study on Health Information Search Behavior Based on Log Mining
Received date: 2015-05-05
Revised date: 2015-05-20
Online published: 2015-06-05
[Purpose/significance] This paper studied the Chinese internet users'search behaviors of health information, explored the search rules of Chinese search engines, to provide reference for health search engines and websites.[Method/process] With the methods of log mining from the health queries in Sogou search engine,itstudied online health search behaviors from the respects of inquiring behavior and clicking behavior. The research indicators of inquiring behavior consist of session level, query level and term level; clicking behavior's research indicators include the click distribution and high frequency URLs. [Result/conclusion] Results show that (1)the repetition rate of health-related searches is relatively higher which suggests that search engines should buffer the returned results of these queries, (2) the top topics are about diseases, health care, pregnancy/baby, medical institutions and cosmetic plastics which provides a direction on website navigation, (3) the users prefer question-answer platforms which means that the website operators should focus on such pattern of interaction.
Key words： log mining; health information; information behavior
Wang Ruojia , Li Pei . A Study on Health Information Search Behavior Based on Log Mining[J]. Library and Information Service, 2015 , 59(11) : 111 -118 . DOI: 10.13266/j.issn.0252-3116.2015.11.016
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