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Research on Dynamic Evaluation Index System of Goods Online Reviews
Received date: 2015-05-17
Revised date: 2015-05-30
Online published: 2015-06-20
[Purpose/significance] Combined with the Elaboration Likelihood Model theory, this paper establishes the dynamic evaluation model of good online reviews. Then it puts forward three primary indicators of the structure distribution index, cross class change index and internal variable index, and several secondary indicators of comment structure ratio, translation rate, cross ratio, concentration ratio, diffusion ratio, commodity value concern ratio, and service sensitivity.[Method/process] This paper takes online reviews of women's clothes on the Tianmao.com for example, explains the application process of the model and index system, and proves its applicability.[Result/conclusion] With the help of the evaluation index system, network operators can appraise the change of online reviews and learn the change trends of consumers' attitudes.
Wang Jun , Ding Dandan . Research on Dynamic Evaluation Index System of Goods Online Reviews[J]. Library and Information Service, 2015 , 59(12) : 106 -112 . DOI: 10.13266/j.issn.0252-3116.2015.12.016
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