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Study on Web Browsing Behaviors and Cognitive Influential Factors Based on Three-dimensional Model
Received date: 2015-01-25
Revised date: 2015-06-30
Online published: 2015-08-05
[Purpose/significance] To study the browsing behaviors of web users, this research analyzes the corresponding relationship among cognitive, physical and emotional dimensions and the influential factors of cognitive dimension.[Method/process] Web users are assignedto designed tasks and asked to think aloud.Theiroralreports aretranscribed, cut and encoded. Then encoded data is analyzed in statistical way by SPSS.[Result/conclusion] Conclusionsare drawn as follows: as the phases of cognitive develop, the setting ups and stagnations in the physical dimension decrease, while backing and stopping actions increase; simultaneously, proportion of the negative feelings in emotional dimension reduce, while the positive feelings raise. The study reveals thatsetting thresholds for the information evaluating stage, can help usersfind the specific search target,improve thespeed and effectiveness in web browsing behaviors, and increase their positive emotional experience. The conclusion enhances the existingthree-dimensional model and gives suggestion on the website design.
Key words： browsing behavior; Web user; three-dimensional model; cognitive dimension
Geng Qian , Yang Qian . Study on Web Browsing Behaviors and Cognitive Influential Factors Based on Three-dimensional Model[J]. Library and Information Service, 2015 , 59(15) : 87 -93,105 . DOI: 10.13266/j.issn.0252-3116.2015.15.013
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