[Purpose/significance]We media health information diffusion has great influence on people's health consciousness and behavior.Since users'relationship constructed the path of information diffusion, exploring the influence of users'relationship structure on we media health information diffusion from the perspective of social network, could expose information flow path.It is significant to improve the public health education efficiency and help health public opinion control[Method/process]It theoretically analyzed the relationship network and information diffusion mechanism of we media.In case study it collected the official micro-blogs of the public and private hospitals in some city, observed the whole network and partial structure characteristic with index analysis and visualization by Ucinet6.[Result/conclusion]It is of low density and loose structure of the network in the case, which hindered the effective flow of health information.And the active nodes also suggest the risk of public opinion controlling.It is recommended to intervene in the diffusion of health information by controlling the structure of the user's relationship.
Hou Xiaorong
,
Yu Xiaolin
. Influence Analysis of We Media Users' Relationship Structure on Health Information Diffusion and Case Study[J]. Library and Information Service, 2015
, 59(16)
: 90
-95
.
DOI: 10.13266/j.issn.0252-3116.2015.16.014
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