Study on the Influence Evaluation and Improvement Strategies of the Government Agricultural Information Websites: Based on the Empirical Analysis on the Agricultural Information Websites of Provincial Governments

  • Wang Yundi
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  • Zhejiang Normal University Library, Jinhua 321004

Received date: 2015-06-26

  Revised date: 2015-07-20

  Online published: 2015-08-20

Abstract

[Purpose/significance]This paper aims to establish a scientific evaluation index system and make an empirical analysis, to conduct the government agricultural information websites to better perform universal, impartial and quality services.[Method/process] Based on previous research achievements on the influence evaluation of the government agricultural information websitesat home and abroad, the “Evaluation Index System on Government Agricultural Information Websites” is constructed.The index system consists of 3 dimensions and 8 second-level indicators.Analytic hierarchy process is used to determine the weight of each indicator.Then the evaluation index system is used to evaluate the influence of agricultural websites in 31 provinces, autonomous districts and municipalities linked on the “Chinese Agricultural Information Web”(www.agri.cn).[Result/conclusion] The Web influence of the 31 government agricultural information websites is found to be fairly low, with the grades range from 3.81 to 65.61 and the average score of 19.04.The Agricultural Web of Anhui Province ranks first with the only over-60 score, 65.61.Most eastern provinces lead the list, while the western provinces and the more industrialized municipalities lag behind.The government sectors should start with the usefulness, serviceability, interactivity and adherence of websites, to improve the influence of the government agricultural information websites.

Cite this article

Wang Yundi . Study on the Influence Evaluation and Improvement Strategies of the Government Agricultural Information Websites: Based on the Empirical Analysis on the Agricultural Information Websites of Provincial Governments[J]. Library and Information Service, 2015 , 59(16) : 102 -109 . DOI: 10.13266/j.issn.0252-3116.2015.16.16

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