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Analysis on Evolution Mechanism of Multimedia Network Public Opinion
Received date: 2015-09-17
Revised date: 2015-10-22
Online published: 2015-11-05
[Purpose/significance]This paper studies the communication process and evolution mechanism of multimedia network public opinion, to accurately master its evolvement rule. The analysis plays an important role for relvent departments to strengthen their supervision of public opinion and guide its healthy development. [Method/process]It collects the literatures about multimedia network public opinion in China and foreign countries, combines the theory of communication, takes the classification and characteristics of multimedia network public opinion under the background of big data era as the base, to study the developing rule and evolving factors of network public opinion. Then it analyzes the evolving mechanism of multimedia network public opinion from the angle of systematic dynamics, and makes an empirical study.[Result/conclusion]The study reveals the communication characteristics of network public opinion under the background of big data era, explains the evolution stage, evolution factors and evolution mechanism of network public opinion, and provides a certain reference for intensive study and supervision for multimedia network public opinion information transmission under the background of big data era.
Key words： network public opinion; big date; evolution character; evolution mechanism
Gao Ge , Zhang Yiwei , Huang Wei . Analysis on Evolution Mechanism of Multimedia Network Public Opinion[J]. Library and Information Service, 2015 , 59(21) : 6 -14 . DOI: 10.13266/j.issn.0252-3116.2015.21.001
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