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Study on Dissemination Elements and Operational Mechanism of Multimedia Network Public Opinion Under the Big Data Environment
Received date: 2015-09-17
Revised date: 2015-10-19
Online published: 2015-11-05
[Purpose/significance]The analysis on dissemination elements and operational mechanism of the multimedia network public opinion under the big data environment, plays an important role for relevant departments to strengthen their supervision of network public opinion.[Method/process] Based on the big data technology, public opinion theory, information dissemination theory, this paper analyzes the characteristics of multimedia network public opinion under the big data environment. Then it deeply studies five elements of multimedia network public opinion, which include subject, object, media, ontology and space. Finally, it summarizes the operational mechanism of multimedia network public opinion for big data, and constructs the general relationship frame of inner operating mechanism.[Result/conclusion]The results reveal the internal operating rules of the dissemination of network public opinion information under the environment of multimedia technology, and provides a new perspective for the research on the multimedia network public opinion.
Huang Wei , Li Rui , Meng Jialin . Study on Dissemination Elements and Operational Mechanism of Multimedia Network Public Opinion Under the Big Data Environment[J]. Library and Information Service, 2015 , 59(21) : 38 -44,62 . DOI: 10.13266/j.issn.0252-3116.2015.21.006
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