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The Empirical Research of University Libraries Reading Promotion Effect Based on the WeChat Public Platform
Received date: 2015-09-24
Revised date: 2015-10-21
Online published: 2015-11-20
[Purpose/significance] After investigating the current development situation of university library reading promotion withWeChat, this paper summarizes the effect of library reading promotion with WeChat, and discusses the strategy of library reading promotion using WeChat in order to provide references for libraries. [Method/process] Through the investigation and analysis of the WeChat data of "985"university libraries, the paper extracted the information of reading promotion, and used the WeChat communication index (WCI) to quantify the effect of reading promotion. In order to analyze the development status of library reading promotion with WeChat, this paper summarized the main service content, analyzed the problems of library reading promotion with WeChat, and proposed some useful suggestions for its development. [Result/conclusion] WeChat has become the new tool for university libraries in reading promotion in the new media environment. Libraries should actively strengthen and deepen the construction of library reading promotion using WeChat.It is put forward that we should strengthen the publicity, pay attention to the readers' needs, guarantee the quality of information and clear the service focus.
Key words： university library; WeChat; reading promotion; effect analysis
Wan Muchen , Ou Liang . The Empirical Research of University Libraries Reading Promotion Effect Based on the WeChat Public Platform[J]. Library and Information Service, 2015 , 59(22) : 72 -78 . DOI: 10.13266/j.issn.0252-3116.2015.22.011
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