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Application Value of Celebrity Effect on Nationwide Reading Promoter System: A Case Study of Premier League Reading Stars
Received date: 2015-09-21
Revised date: 2015-10-30
Online published: 2015-11-20
[Purpose/significance] This study aims to learn from the advanced experience of "League Reading Stars Premier" in the UK, and to help China to construct the system of reading promoter.[Method/process] Based on summarizing the shortage of reading promoter system in China, and analyzing the successful experience of "League Reading Stars Premier", this paper provides suggestions for the construction of reading promoter system.[Result/conclusion] It suggests to: 1) bring celebrated people become members of the reading promoter system; 2) category the reading promoters in detail and pay attention to the cooperation and mutual assistance between them; 3) focus on celebrity endorsers' identity characteristics meet the reader's demands in selecting reading promoters; 4) use "celebrity effect" to activate the incentive mechanism of nationwide reading.
Xia Lixin , Li Chenglong , Sun Jingqiong . Application Value of Celebrity Effect on Nationwide Reading Promoter System: A Case Study of Premier League Reading Stars[J]. Library and Information Service, 2015 , 59(22) : 141 -147 . DOI: 10.13266/j.issn.0252-3116.2015.22.021
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