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Analysis on the Influence of the Strength of Social Relations on the College Students' Knowledge Sharing Behavior in Wechat
Received date: 2015-10-09
Revised date: 2015-11-20
Online published: 2015-12-05
[Purpose/significance] Based on the Wechat platform, this paper explores the current situation of the strength of social relations in college students' knowledge sharing behavior, reveals the influence of the strength of social relations on diffrent knowledge sharing behavior to promote better service orientation and quality improvement.[Method/process] This paper selected Wechat as a platform with five factors to measure the strength of social relations among undergraduates, such as interactive frequency, lasting time, emotional strength, reciprocal degree and closeness of relationships. Based on the results, we discussed about the influence of the strength of social relations on undergraduates'browsing, posting and replying behavior in Wechat.At the sametime,the relationship types were also taken into account.[Result/conclusion] The findings of this study show that there is nocorrelation between the strength of social relations and browsing behavior. There are significant positive correlations between social relations, posting and replaying respectively. There is a unique differential pattern of social relations in undergraduates' Wechat knowledge sharing behavior.
Key words： knowledge sharing behavior; strength of social relations; Wechat
Zhang Min , Xiang Yang , Lu Yuyang . Analysis on the Influence of the Strength of Social Relations on the College Students' Knowledge Sharing Behavior in Wechat[J]. Library and Information Service, 2015 , 59(23) : 64 -71,50 . DOI: 10.13266/j.issn.0252-3116.2015.23.010
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