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An Empirical Analysis on Factors Affecting User Experience of Social Q&A Websites: A Case Study on Zhihu Website
Received date: 2015-11-12
Revised date: 2015-12-06
Online published: 2015-12-20
[Purpose/significance] By studying the factors affecting user experience of social Q&A platform, it is of great significance to improve users' retention rate, users' activity, and to promote a win-win situation of users and websites.[Method/process] A user experience model based on social Q&A has been constructed to quantitatively analyze the influencing factors. Users of Zhihu website being taken as the objects for a questionnaire investigation, the data has been analyzed by regression analysis.[Result/conclusion] The results show that visual attractiveness and need fulfillment significantly impact user experience. Emotion, playing a regulatory role, affects the relationship among visual attractiveness, need fulfillment, interaction and user experience. Besides, the use frequency and the user's age, the impact of other environmental variables on user experience can be neglected.
Chen Juan , Deng Shengli . An Empirical Analysis on Factors Affecting User Experience of Social Q&A Websites: A Case Study on Zhihu Website[J]. Library and Information Service, 2015 , 59(24) : 102 -108 . DOI: 10.13266/j.issn.0252-3116.2015.24.015
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