Theoretical Basis and Influence Factors of User Exodus Behavior of Social Networking Sites

Xu Xiaojuan; Zhao Yuxiang; Zhu Qinghua

doi:10.13266/j.issn.0252-3116.2016.04.018

Library and Information Service >

2016 , Vol. 60 >Issue 4: 134 - 141

DOI: https://doi.org/10.13266/j.issn.0252-3116.2016.04.018

Theoretical Basis and Influence Factors of User Exodus Behavior of Social Networking Sites

Xu Xiaojuan ,
Zhao Yuxiang ,
Zhu Qinghua

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1. School of Information Management, Anhui University, Hefei 230039;
2. School of Economic and Management, Nanjing University of Science and Technology, Nanjing 210093;
3. School of Information Management, Nanjing University,Nanjing 210093

Received date: 2015-12-22

Revised date: 2016-02-06

Online published: 2016-02-20

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Abstract

[Purpose/significance] This study reviews the user exodus literature of social networking sites, and analyzes the current user behavior problems in order to improve the user behavior related theory and to improve the development of social media to provide guidance. [Method/process] We identify the current user exodus behavior of related theoretical results mainly focusing on the theme of content analysis. [Result/conclusion] This paper introduces the present situation of the social networking sites and defines the concept of user exodus. And user exodus behavior is refined based on this concept.Meanwhile, this paper explores research contents, theoretical basis and influencing factors. We need to focus on the reasons behind the loss of users and build the model of user exodus behavior in the future research.

Key words： social network; user exodus; user exodus behavior; stimuli-organism-response

Cite this article

Xu Xiaojuan , Zhao Yuxiang , Zhu Qinghua . Theoretical Basis and Influence Factors of User Exodus Behavior of Social Networking Sites[J]. Library and Information Service, 2016 , 60(4) : 134 -141 . DOI: 10.13266/j.issn.0252-3116.2016.04.018

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