[Purpose/significance] According to the laws of the education and growth process, college readers of different grades have different reading behavior characteristics. Referring to the concept of market segmentation, we could focus on freshmen to carry out reading promotion activities.[Method/process] According to the analysis of historical lending data, the borrowing ratio and times for the freshmen in the first school year of the total are low. Reader turnover rate for the sophomore is high. This paper proposes four types of freshman based on reading awareness and the key promotion focus, and then gives the advantage and suggestions to carry out reading promotion.[Result/conclusion] Considering freshman behavior characteristics and psychological needs, we can try our best to awake reading awareness, guide reading interest, cultivate and solidify their reading habits. It will be more conducive to the overall advancement of the National Reading Project.