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An Empirical Study of Influence Factors on WeChat User Information Sharing Behavior: Based on the Perspective of Information Ecology
Received date: 2016-06-08
Revised date: 2016-07-18
Online published: 2016-08-05
[Purpose/significance] This study is about the information sharing behavior of Wechat which is the typical tool of mobile social media, in order to help companies or organizations make better use of social media tools to carry out related business and public services.[Method/process] The model of factors on Wechat user information sharing behavior is established from the perspective of information ecology. The applicability of the model is tested by using the empiricalresearch method.[Result/conclusion] The data showed that, all of the 4 external variables, namely "perceived usefulness of information", "self efficacy", "Information technology innovative", "Information environment interaction" have positive impacts on information sharing attitude. The information sharing attitude also has positive impact on information sharing behavior.
Key words： Wechat; information sharing; information ecology; influence factors
Wang Xiwei , Cao Ruye , Yang Mengqing , Chen Lijun . An Empirical Study of Influence Factors on WeChat User Information Sharing Behavior: Based on the Perspective of Information Ecology[J]. Library and Information Service, 2016 , 60(15) : 6 -13 . DOI: 10.13266/j.issn.0252-3116.2016.15.001
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