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Study of Influence Factors of Mobile Social Network Privacy Security on Usage Intention
Received date: 2016-06-08
Revised date: 2016-07-24
Online published: 2016-08-05
[Purpose/significance] With the increase of users and development of functions of mobile social software, users' privacy issue in the process of use gains more attention. The study of influence factors of mobile social software privacy security on the usage intention will improve the function of service provider' social software and promote the oversight of industry sector on privacy security.[Method/process] This paper establishes the influence factor model of privacy security of mobile social software based on the information ecology perspective. Then it tests the applicability of the model with the empirical research method of structural equation.[Result/conclusion] The data results show that the security of information content is the most key factor to influence users to use mobile social software, then followed that the information quality and information environment have the positive effect on users' attitude to use. The mobile social software technology also has a positive influence on usage intention, but the information technology's influence is not obvious.
Wang Xiwei , Li Jiaxing , Yang Mengqing , Zhao Dan . Study of Influence Factors of Mobile Social Network Privacy Security on Usage Intention[J]. Library and Information Service, 2016 , 60(15) : 21 -27 . DOI: 10.13266/j.issn.0252-3116.2016.15.003
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