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An Exploration on the Media Literacy of Digital Immigrants Under the New Media Environment: Based on the Grounded Theory Analysis of Smartphone Application
Received date: 2016-07-17
Revised date: 2016-08-20
Online published: 2016-09-05
[Purpose/significance] By exploring some factors affecting the media literacy ability of digital immigrants, this study provides effective suggestions for their ever-changing individual characteristics and e-learning demand in order to bridge the generation gap.[Method/process] Based on the previous literature and case analysis, this paper, with mixed methods of qualitative study(grounded theory) and quantitative study(questionnaire survey), codes details of interview and on-sight observations, explores the media literacy ability of digital immigrants from the view of motivation, feelings and capabilities and also proposes corresponding strategies.[Result/conclusion] The finding of this study shows the media literacy ability of digital immigrants is vitally interrelated with motivation, feelings and social environment. Therefore, their digital savvy and media literacy ability can be improved by open and interactive learning.
Li Shuxin , Zhao Yuxiang . An Exploration on the Media Literacy of Digital Immigrants Under the New Media Environment: Based on the Grounded Theory Analysis of Smartphone Application[J]. Library and Information Service, 2016 , 60(17) : 94 -102 . DOI: 10.13266/j.issn.0252-3116.2016.17.014
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