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Study on Cognitive Distance of View Metering Among the Audiences of Online Public Opinion
Received date: 2016-07-03
Revised date: 2016-10-04
Online published: 2016-10-20
[Purpose/significance] In order to provide innovative solution to mass emergencies, this paper quantitatively reveals the cognitive distance and sentiment belonging among audiences of network public opinion, and clarifies causes of their sentiment tendency. [Method/process] First,subtopics of public opinion are split. Then, polar intensity of audiences' opinion is calculated through emotional ontology and 1-model matrix and 2-model matrix are built. Further more, visualization map in complicated network is used to visually depict the cognitive distance among the public. The mutual exclusion and coupling mechanism of the audiences' opinion are stated from the perspective of online public opinion field,describing the forming process of sentiment tendency.[Result/conclusion] This paper distinguishes different types of audiences in the whole cognitive network, reveals functional features of field force in the real network situation,and provides a practical starting point to guide the network audience.
Gao Junfeng , Song Shaocheng . Study on Cognitive Distance of View Metering Among the Audiences of Online Public Opinion[J]. Library and Information Service, 2016 , 60(20) : 77 -85 . DOI: 10.13266/j.issn.0252-3116.2016.20.010
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