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Improvement Demand Recognition on Mobile Library Service Platform
Received date: 2016-08-28
Revised date: 2016-10-09
Online published: 2016-11-05
[Purpose/significance] To identify improvement demand on mobile library service platform is important. It can further perfect the mobile library service and enhance customer satisfaction. [Method/process] Combining grounded theory with Nvivo software, it analyzes text data from open investigation of mobile library users, expressing their characteristics of the number and content by encoding.[Result/conclusion] Improvement demand on mobile library service platform involves three main category:improvement needs of function, improvement needs of technology and improvement needs of customer care, of which the reference points of improvement needs of function are the most. From the point of the sub-category, the richness of function, the feasibility of function and the promotion of user experience get the most attention from users. 10 tree nodes and 36 free nodes constitute the architecture of improvement demand on mobile library service platform.
Key words: mobile library; user needs; Nvivo
Ni Feng , Li Yongming , Zheng Dejun , Shen Junwei . Improvement Demand Recognition on Mobile Library Service Platform[J]. Library and Information Service, 2016 , 60(21) : 17 -23 . DOI: 10.13266/j.issn.0252-3116.2016.21.002
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