Study on the Usability of the Privacy Protection Functions on the Mobile Social Media in China

  • Shen Hongzhou ,
  • Tang Xueting ,
  • Zhou Ying
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  • 1. School of Management, Nanjing University of Posts & Telecommunications, Nanjing 210003;
    2. Tongda College, Nanjing University of Posts & Telecommunications, Yangzhou 225127

Received date: 2016-11-08

  Revised date: 2016-12-28

  Online published: 2017-02-20

Abstract

[Purpose/significance] A comparative study on the usability of the privacy protection functions on the mobile social media in China was made, and some suggestions for the improvement of the usability of the privacy protection functions on mobile social media were given.[Method/process] Based on the three mobile social media in China (QQ, WeChat and Weibo), user tests and interviews were conducted to collect the usability data of the privacy protection functions and the statistical methods such as the k independent samples test for a comparative study were used.[Result/conclusion] Privacy protection functions of WeChat have obvious advantages in effectiveness, efficiency and user satisfaction, which are the three indicators in usability. The privacy protection functions of mobile social media should be promoted from the aspects of function design, function guidance, menu levels, literal expressions and default settings.

Cite this article

Shen Hongzhou , Tang Xueting , Zhou Ying . Study on the Usability of the Privacy Protection Functions on the Mobile Social Media in China[J]. Library and Information Service, 2017 , 61(4) : 23 -30 . DOI: 10.13266/j.issn.0252-3116.2017.04.003

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