Library and Information Service >
Practice and Exploration of “Micro Media Reading Promotion”——Taking the Library of Shenyang Normal University as an Example
Received date: 2016-12-15
Revised date: 2017-03-07
Online published: 2017-03-20
[Purpose/significance] In the micro media era, the university library reading promotion work is facing new opportunities and challenges. How to promote the effective integration of micro media platform and reading, and create a micro space to promote reading, has become a new topic for university libraries.[Method/process] The paper analyzed the related concepts, characteristics and composition of elements and the development analysis of micro media reading promotion, discussed the micro media reading promotion practice with the Shenyang Normal University library, and other related practice, and put forward sustainable development strategies to promote micro media reading activities in university libraries.[Result/conclusion] The university library micro media reading promotion should break the barriers, focus on micro platform, micro context, micro interaction and micro service, insist de-massed promotion strategy, launch interactive reading promotion, propose to create micro media reading promotion matrix from the dimensions of space, content,user and function,to build and improve the campus reading ecosystem.
Du Yang , Fu Yao . Practice and Exploration of “Micro Media Reading Promotion”——Taking the Library of Shenyang Normal University as an Example[J]. Library and Information Service, 2017 , 61(6) : 26 -31 . DOI: 10.13266/j.issn.0252-3116.2017.06.005
[1] 微博发布2016第二季度财报:月活跃用户达2.82亿[EB/OL].[2016-09-25].http://it.people.com.cn/n1/2016/0809/c1009-28622644.html.
[2] 微信月活跃用户已超8亿朋友圈广告崭露头角[EB/OL].[2016-09-25].http://tech.hexun.com/2016-08-18/185572165.html.
[3] 折江虹.从微薄与微信的异同看社交微媒体走向[J].新闻世界,2014(7):193-194.
[4] 刘辛禾.移动互联时代广播的"微媒体"发展策略探析——以新浪微电台和蜻蜓.fm为例[J].中国广播,2014(8):56-59.
[5] 中国互联网络信息中心.2015年中国社交应用用户行为研究报告[R].北京:中国互联网络信息中心,2016:4-30.
[6] 吴胜,苏霞.出版社微博营销的"4I"原则[J].出版发行研究,2012(11):50-52.
[7] 王波.阅读推广、图书馆阅读推广的定义——兼论如何认识和学习图书馆时尚阅读推广案例[J].图书馆论坛,2015(10):1-7.
[8] 宋志博.微媒体时代高校图书馆全民阅读微服务探讨[J].图书馆研究,2014(6):52-54.
[9] 2016版微信数据化报告:微信发展历程回顾[EB/OL].[2016-09-30].http://www.askci.com/news/chanye/2016/03/21/165411r6fm.shtml.
[10] 刘淑波.高校图书馆开展媒介素养教育研究[D].上海:华东师范大学,2009.
[11] 张爱科,丁枝秀.微媒体视阈下的高校真人图书馆微服务研究[J].大学图书情报学刊,2016(2):80-85.
[12] 陈德芳.微媒体与图书馆定向的个性化服务[J].甘肃科技纵横,2014(5):12-15.
/
| 〈 |
|
〉 |
