An Analysis and Trend Forecast of National Reading in China

  • Tan Bo ,
  • Lei Runling ,
  • Li Hang
Expand
  • 1. Xi'an University of Science and Technology, Xi'an 710054;
    2 Library of Xi'an Jiaotong University, Xi'an 710049

Received date: 2017-01-23

  Revised date: 2017-03-08

  Online published: 2017-03-20

Abstract

[Purpose/significance] In view of the shortcomings of the data read by the China Press and Publication Research Institute, the data are analyzed to get the results, which provides the basis and important reference for the cultural supply side reform and planning and designing among the culture, education, news, publishing and other departments.[Method/process] In this paper, the gray forecasting model is used to predict and analyze the relevant data of the national reading survey from 2008 to 2014. After the accuracy of the forecasting, the model is improved by using the "metabolic gray system" model to predict the relevant data from 2016 to 2023.[Result/conclusion] Comparing the forecast value with the actual survey value in 2015, it proves that the prediction accuracy is excellent, indicating that the relevant data predicted by the series models are reliable, practical and innovative, and it can provide the basis and reference for the relevant departments.

Cite this article

Tan Bo , Lei Runling , Li Hang . An Analysis and Trend Forecast of National Reading in China[J]. Library and Information Service, 2017 , 61(6) : 87 -91 . DOI: 10.13266/j.issn.0252-3116.2017.06.014

References

[1] 人民网.中国进入全民"读屏时代"期待文化供给侧改革[EB/OL].[2016-04-14].http://media.peopl e.com.cn/n1/2016/0414/c40606-28274397.html.
[2] 屈明颖.数字阅读拐点及阅读趋势变迁问题研究——以历年"全国国民阅读调查"内容变化、数据分析为视角[J]出版广角,2016(23):10-13.
[3] 张亚军.几种阅读率指数比较——基于9次全国国民阅读调查的数据分析[J].图书馆学研究,2013(12):69-75.
[4] 苏林森.新媒体环境下国民阅读的特点与趋势——基于1999-2011年国民阅读调查的分析[J]. 中国青年政治学院学报,2013(2):126-131.
[5] 田菲.我国国民阅读发展趋势研究——基于1999-2015年全国国民阅读调查数据分析[J].出版发行研究,2016(5):5-9.
[6] 拜庆平.从变化中看规律从擅变中看趋势——从全民阅读调查中发现的新变化与新趋势[J].科技与出版,2016(11):7-10.
[7] 吴芳,周永红.图书馆应对国民阅读新特点的服务策略——基于第八至十二次"全国国民阅读调查报告"的分析[J].图书馆,2016(5):45-48.
[8] 胡亚谦.大数据预测能力对公共决策的影响[J].东北大学学报(社会科学版),2016,18(3):281-287.
[9] 谭文华.高校图书馆图书流通的灰色预测[J].现代情报,2003(10):119-120.
[10] 程文荣,姚天祥. 基于新陈代谢GM(1,1)模型的中国煤炭消费量预测分析[J].数学的实践与认识, 2015,45(16):93-98.
[11] AKAY D, ATAK M. Grey prediction with rolling mechanism for electricity demand forecasting of Turkey[J]. Energy,2007,32:1670-1675.
[12] 中国出版网.第十二次全国国民阅读调查数据在京发布[EB/OL].[2015-04-20].http://www.chuban.cc/yw/201504/t20150420_165698.html.
[13] 郝振省,陈威.中国阅读全民阅读蓝皮书(第二卷)[M].北京:中国书籍出版社,2011.
[14] 肖新平,毛树华.灰色预测与决策方法[M].北京:科学出版社,2013.
[15] 谢乃明,刘思峰.一种新的弱化缓冲算子[J].中国管理科学,2003,11(增刊):46-48.
Options
Outlines

/