The Role of Readers in Social Reading: A Case Study of University Students' Reading via WeChat

  • Luo Chun ,
  • Chen Xiangdong
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  • Department of Education Information Technology, East China Normal University, Shanghai 200062

Received date: 2017-01-06

  Revised date: 2017-04-01

  Online published: 2017-04-20

Abstract

[Purpose/significance]As a collective way of reading, there are different roles in social reading, which reflect the behavioral differences among readers and affect the knowledge dissemination in the process of social reading.Identifying the role classification and different functions of readers from the perspective of social network is meaningfulto understand the knowledge dissemination model in the social reading community, improve the reading communication and the efficiency of knowledge dissemination, and the social reading effectiveness.[Method/process] Based on the perspective of the whole social network, a case study of the second grade of a university undergraduate was conducted to collect the data of reading and communication in the circle of friends in the class, and the differences of the readers'roles based on the theory of block model and the structural holes were analyzed.[Result/conclusion]In social reading, different roles are different in connecting different subgroups and information transmission, and have different effects on the emergence and development of social reading networks. It is necessary to clarify the role classification of the community and improve the participation of different roles.It is helpful to establish the more stable social reading community, and promote the effective interaction of reading and the knowledge dissemination of the whole community.

Cite this article

Luo Chun , Chen Xiangdong . The Role of Readers in Social Reading: A Case Study of University Students' Reading via WeChat[J]. Library and Information Service, 2017 , 61(8) : 5 -14 . DOI: 10.13266/j.issn.0252-3116.2017.08.001

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