[Purpose/significance] It is helpful to study the service convergence, innovation optimization and application promotion of university libraries and WeChat platforms, and to improve the service level of university libraries in our country. It is of great significance to promote the overall service ability of university libraries.[Method/process] Based on the improved Mallet F J mass communication model (CMR) as the theoretical basis, from the perspective of mass communication in DEMATEL system factor analysis, this paper constructed the model of media gravity field of the WeChat public platform of university libraries. It analyzed the influence factors deeply. According to the analysis of influence factors such as influence degree, center degree and reason factor of the index elements, this paper put forward some suggestions and countermeasures to improve the service quality and communication effect of the WeChat public platform of university libraries combined with the four quadrant of causality.[Result/conclusion] This paper puts forward a kind of media gravitational field model and influence factor system of the WeChat public platform of the university library which is innovative, scientific and rigorous, and lays the foundation for the construction of the evaluation system of the service quality and the communication effect of the WeChat public platform.
Zhang Yanfeng
,
Li He
,
Peng Lihui
,
Hong Chuang
. The Media Gravitational Field Model and Its Influence Factors of WeChat Public Platforms in University Libraries——From the Perspective of Mass Communication Based on the DEMATEL System Factor Analysis[J]. Library and Information Service, 2017
, 61(9)
: 5
-13
.
DOI: 10.13266/j.issn.0252-3116.2017.09.001
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