[Purpose/significance] This paper takes the college students as the research objective, who are one of the groups of audiobooks users, to explore the influence factors of behavior intention of listening to audiobooks. This work presents the echoes between practice and theory of having the audiobooks resources or audiobooks-listening service in the library. It also provides an empirical case reference for the college library to carry out the audiobooks-listening service.[Method/process] On the basis of the characteristics of the college students and audiobooks, this paper introduced three factors , including perceived cost, perceived entertainment and personal innovativeness, into the Unified Theory of Acceptance and Use of Technology (UTAUT) model for developing a model of influence factors of college students' behavior intention of listening to audiobooks. Then the questionnaire method is used to collect data for examining and correcting the model. [Result/conclusion] The results show that (1) the factors, including performance expectancy, social influence, facilitating conditions, perceived cost and personal innovativeness, have significant influence on college students' behavior intention of listening to audiobooks . However, (2) the effect of effort expectancy and perceived entertainment on college students' behavior intention of listening to audiobooks is not obvious. And the type of students, as a moderating variable, has not passed the inspection. Finally, (3) a modified model is proposed based on hypothesis test results.
Ke Jiaxiu
,
Zhang Xiaotong
,
Deng Xiaozhao
. Research on Influence Factors of College Students' Behavior Intention of Listening to Audiobooks under the New Media Environment[J]. Library and Information Service, 2017
, 61(10)
: 101
-109
.
DOI: 10.13266/j.issn.0252-3116.2017.10.014
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