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2018 , Vol. 62 >Issue 2: 40 - 48

DOI: https://doi.org/10.13266/j.issn.0252-3116.2018.02.007

An Investigation of Information Technology Strategic Alignment Model in the Big Data Environment

  • Chen Si ,
  • Zhao Yuxiang ,
  • Zhu Qinghua
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  • 1. School of Information Management, Nanjing University, Nanjing 210023;
    2. School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094

Received date: 2017-08-11

  Revised date: 2017-11-13

  Online published: 2018-01-20

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Abstract

[Purpose/significance] Big Data has recently turned to be the focus of academic and corporate investigation. More and more enterprises are paying attention to achieve competitive advantages through investment on big data. This paper aims to investigate the strategic alignment of big data and business so as to achieve the strategic value of big data in organizations.[Method/process] The paper firstly gave a brief review on the impacts of big data use on the organizations at a strategic level. On the basis of the comparison and analysis of IT strategic alignment models in prior literature, this paper proposed a new IT strategic alignment model in the big data environment. Finally, this paper analyzed different types of alignment in the proposed strategic alignment model and elaborated various processes of achieving strategic impacts of big data correspondingly based on real cases.[Result/conclusion] This paper has proposed an IT strategic alignment model in the big data environment which considers the co-evolutionary dynamics nature of alignment. This model also presents different types of alignment and further indicates the various processes to achieve the strategic value of big data. It has improved the IT strategic alignment models in literature theoretically in order to facilitate the big data analysis. Moreover, the proposed alignment model also has important implications for the achievement of the business value of big data in practice.

Key words： business strategy; information technology strategy; strategic alignment; big data

Cite this article

Chen Si , Zhao Yuxiang , Zhu Qinghua . An Investigation of Information Technology Strategic Alignment Model in the Big Data Environment[J]. Library and Information Service, 2018 , 62(2) : 40 -48 . DOI: 10.13266/j.issn.0252-3116.2018.02.007

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