[Purpose/significance] This paper studies the opinion measurement of the network information audience, with qualitative and quantitative study methods and multi-modal study subjects, to enrich the theory and practice in the network public opinion analysis and governance field.[Method/process]It introduces the concept of network and the field, and then explains the meaning of network public opinion audience and measurement of public opinion audience,and debates the logical relationship between network public opinion field and measurement of public opinion audience.[Result/conclusion]This article puts forward the mechanism and the concrete measure path of opinion measurement in the network public opinion field. The conclusion can pave a way for network public opinion analysis, multidimensional sentiment measurement of public opinion audience, audience cognitive law discovery, network public opinion supervision and control and other follow-up research work in the network public opinion field.
Song Xianzhi
,
Huang Wei
,
Gao Junfeng
. Study of the Mechanism and Path of Information Audience Opinion Measurement in the Network Public Opinion Field[J]. Library and Information Service, 2018
, 62(2)
: 100
-107
.
DOI: 10.13266/j.issn.0252-3116.2018.02.014
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