[Purpose/significance] The research on the influence of network nodes in new media environment can deeply analyze the law of information dissemination, and thus help to take appropriate measures to control the information dissemination reasonably. [Method/process] This paper constructs the model of users' node influence in the new media environment based on information entropy theory, taking WeChat as an example to analyze the influence of network nodes. By using java programming method, the paper aims to calculate the numerical value of network nodes, including direct influence, indirect influence and total influence. And finally it use Matlab software to simulate the model. [Result/conclusion] Network nodes' total influence increases with the growth in the number of connections and the frequency of interactions between nodes. Direct influence and indirect influence are growing at a different rate, but the direct influence becomes the main factor affecting the comprehensive effect of nodes when the value of indirect influence is over 100.
Xing Yunfei
,
Wang Xiwei
,
Zhang liu
,
Li Shimeng
. Research on the Influence of Network Nodes in New Media Environment Based on Information Entropy: A Case Study of WeChat[J]. Library and Information Service, 2018
, 62(5)
: 76
-86
.
DOI: 10.13266/j.issn.0252-3116.2018.05.009
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