[Purpose/significance] With the promotion and development of sharing economy, online Q&A paid platforms have succeeded in monetizing knowledge. This present study aims at exploring users' payment pattern and purchase intention from the perspective of knowledge payment, expecting to get a better insight to this popular phenomenon.[Method/process] This study firstly summarized users' payment model of online Q&A payment platforms based on the case study of Fenda, Zhihu and Weibo Q&A platforms, then conducted a large-sample online questionnaire survey to address users purchase intention and their motivations.[Result/conclusion] The results indicate that paying for knowledge is an information-driven consuming behavior in nature which owns distinguished features of fans economy as well. This study also finds that there exists a kind of incomplete substitution relationship between asker pay and onlooker pay.
Li Wu
,
Ai Pengya
,
Xu Yaoxin
. Research on User Payment Pattern and Purchase Intention Towards Online Q&A Paid Platform[J]. Library and Information Service, 2018
, 62(13)
: 24
-29
.
DOI: 10.13266/j.issn.0252-3116.2018.13.004
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