[Purpose/significance] The exploration of disconfirmation has dual significance of information science and behavioral science. Based on the perspective of information coupling, to reveal the inner mechanism of disconfirmation formation, will help to build a coordinated relationship between information and consumer perception. [Method/process] On the basis of analyzing the information coupling process, this paper elaborates the online purchase process into a complete sequential process, uses expectation as key mediation variables for the link of online and offline, and explains the relationship among information, psychology and behavior. [Result/conclusion] The paper creates sequence diagram of online shopping, reveals the influence of information coupling on the disconfirmation, and constructs the theoretical model of consumer disconfirmation, including three aspects: information, psychology and behavior. It will provide theoretical reference to future research of network information behavior.
Xu Ying
,
Li Xin
. Research on the Formation Mechanism of Disconfirmation of Online Shopping Users' Based on Information Coupling[J]. Library and Information Service, 2018
, 62(14)
: 14
-21
.
DOI: 10.13266/j.issn.0252-3116.2018.14.002
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